Turning brand communication into cultural conversation

People skip ads and even, the luckiest, pay not to see them. 
I'm Pato Kodalle, an Argentinian global creative director who traveled the world collaborating with brands creating unskippable advertising.

For over 15 years, I've been on a mission of cutting through the noise and creating remarkable work that truly connects with people on a cultural level. I’ve lived in Buenos Aires, Mexico City And Madrid.

Now, as Regional Group Creative Director at Monks, I lead Netflix's creative vision across Latin America, spearheading campaigns for the biggest launches in the region.

Here are some examples of what I’ve loved doing:
-I made the first-ever novel written in real-time with more than 1500 users reading it live stream.
- A FIFA PS4 game between Boca and River projected in the actual Bombonera field through high-scale projection.
- The first music festival done in the metro stations. 4 Iconic bands on 4 different subway stations, playing their underground songs, in the underground.
- I lead the most viewed, shared, and reacted content for Netflix LATAM social networks since its creation for Cobra Kai Season 3. 
- I placed Dr Strange's magic cape flying in the stained glass window of a 100+-year-old cape shop in the center of Madrid.

Throughout my career, I have won several local, regional, and international awards. You can see some of them here